WellIntel (“we,” “us,” or “our”) operates the website wellintel.ca (the “Site”). We are committed to protecting the privacy of our visitors and clients. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information.
WellIntel is based in Vancouver, British Columbia, Canada. Our privacy practices are governed by the Personal Information Protection Act (PIPA) of British Columbia and the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada.
1. Information We Collect
Information You Provide to Us
We collect personal information that you voluntarily provide when you interact with our Site, including:
- Contact Form: When you submit our contact form, we collect your name, email address, and phone number so we can respond to your inquiry.
- Email Newsletter: When you subscribe to our mailing list, we collect your email address to send you updates, wellness resources, and information about our services.
- Booking and Service Inquiries: When you inquire about our wellness talks, workshops, or consulting services, we may collect your name, organization, email, phone number, and details about your event or needs.
Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies and similar technologies:
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent on pages, referring URLs, and browser type.
- Device Information: We collect information about the device you use to access our Site, such as your IP address, operating system, and screen resolution.
- Cookies: Our Site uses cookies and similar tracking technologies. See Section 5 below for more details.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and communicate with you about our services
- To send you our email newsletter and wellness resources (only if you have opted in)
- To improve our Site, services, and user experience
- To analyze how visitors use our Site so we can make improvements
- To deliver relevant content and advertisements through social media platforms
- To comply with legal obligations and protect our rights
3. How We Share Your Information
We do not sell your personal information. We may share your information with the following types of third parties:
- Service Providers: We use third-party services to help operate our Site and business, including website hosting (GoDaddy), email marketing, and analytics providers. These providers only access your information as necessary to perform services on our behalf.
- Analytics Partners: We use analytics services to understand how visitors use our Site. These services may collect information about your online activities across different websites. See Section 5 for details.
- Advertising Partners: We use social media pixels and tracking technologies from platforms such as Meta (Facebook/Instagram) and LinkedIn to measure the effectiveness of our advertising and to deliver relevant ads to you on those platforms.
- Legal Requirements: We may disclose your information if required to do so by law, or if we believe in good faith that such action is necessary to comply with legal obligations, protect our rights, or ensure the safety of our users.
4. Third-Party Services
Our Site uses the following third-party services that may collect or process your data:
- GoDaddy: Our website is hosted on GoDaddy’s managed WordPress platform. GoDaddy may collect technical data such as IP addresses and usage statistics for hosting and performance purposes.
- SEOPress: We use SEOPress for search engine optimization, which may process data related to your visit for analytics and site performance purposes.
- Meta (Facebook/Instagram) Pixel: We use the Meta Pixel to track conversions from our social media advertising, optimize ad delivery, and build targeted audiences. This technology may collect data about your browsing activity on our Site.
- LinkedIn Insight Tag: We use LinkedIn’s tracking tools to measure the performance of our LinkedIn campaigns and to reach relevant professional audiences.
- Email Marketing Platform: We use a third-party email marketing service to manage our newsletter subscribers and send communications. Your email address and engagement data (such as opens and clicks) are processed by this service.
Each of these third parties has their own privacy policy governing how they handle your data. We encourage you to review their respective policies.
5. Cookies and Tracking Technologies
Cookies are small text files placed on your device when you visit our Site. We use the following types of cookies:
- Essential Cookies: These are necessary for the Site to function properly, such as maintaining your session and enabling security features. These cannot be disabled.
- Analytics Cookies: These help us understand how visitors interact with our Site by collecting information about pages visited, time on site, and navigation patterns. This data is aggregated and anonymized where possible.
- Advertising/Tracking Cookies: These are set by our advertising partners (Meta, LinkedIn) to track your activity on our Site and deliver personalized advertisements on their platforms. These cookies may track your browsing activity across multiple websites.
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, disabling certain cookies may affect the functionality of our Site.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Contact form submissions: Retained for the duration of our business relationship and any applicable follow-up period
- Email newsletter subscribers: Retained until you unsubscribe or request removal
- Analytics data: Retained in aggregated or anonymized form as determined by the analytics platform
7. Your Rights and Choices
Under Canadian privacy law, you have the following rights:
- Access: You may request access to the personal information we hold about you.
- Correction: You may request that we correct any inaccurate or incomplete personal information.
- Withdrawal of Consent: You may withdraw your consent for us to process your personal information at any time, subject to legal or contractual restrictions.
- Unsubscribe: You can unsubscribe from our email newsletter at any time by clicking the “unsubscribe” link at the bottom of any email we send you.
- Opt Out of Tracking: You can opt out of targeted advertising by adjusting your ad preferences on Meta and LinkedIn, or by using browser-based opt-out tools.
To exercise any of these rights, please contact us using the information in Section 10 below.
8. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Our Site uses SSL/TLS encryption to secure data transmitted between your browser and our servers. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete that information promptly.
10. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your personal information is being handled, please contact us:
WellIntel
Vancouver, British Columbia, Canada
Email: info@wellintel.ca
Website: wellintel.ca/contact
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
